Ric has been the All Blacks Media Liaison Officer in what some say was the golden era of All Black rugby. He produced the legendary documentary The Good The Bad and the Rugby which was a behind the scenes look at what went on when the All Blacks were on tour in the late 80’s.

Fast forward a few years and Ric came up with an idea for a sports show that turned out to feature some of New Zealand’s most iconic TV moments…The Sports Cafe. Ric also went on to produce the long running and successful show The Crowd Goes Wild.

Always looking for new challenges, Ric decided he wanted to capture our kiwi culture and talk to some of our legendary icons such as Sir Colin Meads, Pita Sharples and Rhys Darby to find out what it means to be a New Zealander and the values we hold. His book titled “I Know This To Be True” is an absolute masterpiece and should be regarded as a national treasure. It looks fantastic on the coffee table and is an amazing read. Get your loved ones a copy here www.whitcoulls.co.nz/i-know-this-to…e-true-6160072

During our chat we talk about why Ric started this project, the impact it has had on him, how he dealt with Marc Ellis on The Sports Cafe and we reflect on the All Blacks of yesteryear.

We also chat about how Ric used to get a daily hiding as a school boy.

Ric’s a bloody legend and I really enjoyed talking with him and getting to know more about his life and achievements to date.